Bertha Benz’s journey from Mannheim to Pforzheim, Germany marks a series of firsts —the first car on the road and the first woman behind the wheel. Her determination and ingenuity drove more than a car, it drove an entire industry. To celebrate the 130th anniversary of the drive, and the story that put Mercedes-Benz on the map, the film debuted as the brand’s first-ever IGTV post. 

With services like Spotify, Grooveshark and YouTube, getting your hands on music has never been easier. So to bring back the anticipation and magic from yesteryear, we launched Swedish rapper, Adam Tensta’s single in a totally unique way, with one copy and one copy only.

How do you get hardcore skiers to watch a ski film? Easy. You put it at their favorite spot: the top of a mountain. 

Altitude Drop was the first-ever ski film to drop at 13,000 ft., and for seven days the film descended down the mountain, dropping thousands of feet every day. To unlock the film all skiers had to do was match the film’s altitude.

We put the Galaxy S 5 with Ultra Power Saving Mode to the ultimate challenge—a coast to coast road trip…without recharging.

The Nike Free is a shoe that knows no boundaries.  So we broke down some boundaries ourselves to level the playing field. 

The Nike Free Arena put every type of athlete on the map, and let them throw down against even the most unlikely of competition for a chance to prove their game. 

Giorgio Armani wanted support The Unicef Tap Project during World Water Week, so we created an integrated campaign and mobile app that socially spread the word. 

Runners are fueled by competition. So what better way to get people to log more miles than by giving them a leaderboard. To run their town, all they had to do was hit the pavement with Nike+.

To launch the new Nike Frees, we decided to have our top athletes serve up the best training advice on the planet. We almost had them charge for it, but then we were all like "let's give it out for free," you know, for jokes.